company - education - coffee

Friday, January 30, 2009

A few things

Classes: We will be hosting a few formal classes on site outside of our normal brew demos and tastings. The first being a basic coffee class through the nonprofit Arlington Community Education Center and you can download the catalog to get more info. The other classes will be for students of CSCA and is not open to the public but is noteworthy because both classes will be held on site at our lab later in the spring.

The blog: It has moved, for those who watch the front page, and it will stay that way as we focus more on the shop. I had been mulling this for some time and decided enough already. We want to be more focused on the locals with the blog, much to the chagrin of our large professional audience.

The next week will be busy but I will update with a post when Nik does his final competition run through. The general public is invited to attend. We hope some locals will be willing to show up and be judges or fill out the audience. Bags of Poker Face are on sale online only through the weekend as we head into the days before competition.

Saturday, January 24, 2009

Everything in it's place

I spent a lot of time today with a mix of good personalities in shop. Saturdays in the lab are often like this and that was a big part of why we wanted to be open to the public. A&E is confirmed(and registered) as sending Ethan down to compete in the NERBC and the other more barismo specific news is that we will have some representation in Harvard Sq. soon. That last bit is for another day though and represents a lot more hard work to do before we can pat ourselves on the back just yet.

Later in the day I was pulling our L. St. blend at competition specs trying to get my head wrapped around exactly how robust that espresso is. A lot of home users have been consistently getting shots of this shorter and at hotter temps than we have been pulling it in shop and I decided to put this to the test. I ran the gamut of temps and then I found myself actually enjoying the punch of a shorter but hotter shot. Interesting, though I will keep tuning it at our stock temps. Simon's has this as a guest but ask for Simon if you are having a shot(and ask for it ristretto!).

Current incarnations of this blend have been more friendly to milk and for what it's worth, I have been happy that it was coming out well in a cappuccino. By no means should that be the measure of a good espresso though. Poker Face comes out particularly robustly in milk but that is a different animal entirely and yet it's prowess is still in it's complexity as a straight shot. In my biased opinion, it's consistently the best shot in town regardless of the milk. I think that's how it should be, a focus on the coffees and not the dairy.

For chuckles today, I was playing around with pouring latte art in the 5.5oz cups to see if I could keep the portions right and still get the ring of crema judges tend to look for. Moderate success at best with some old Garelick milk. It's not quite as easy as you would think to pull off without any milk waste AND pull off two cups in a row. It's something that I am thinking about as we head off to competitions.

I am not personally very found of the dark ring around a cappuccino any more than I am one of those who decries the existence of the decorated cappa. My personal opinion is that the more layered the surface is, the smoother the experience is. Folding the milk into the cup in such a way that the crema is textured into the surface in expanding layers always seemed more pleasant than the intense burst of reddened foam at the ring of the cup. Maybe I am contradicting the larger coffee community who may desire a bit more contrast in the cappa but that's how I feel.

After the competition gigs are over, we will resume hosting popular events. From this point on though, we will have more formal sessions and avoid the general open house situations. We are open to the public 5 days a week so we think it's time to have more brewing focused classes. If good coffee ended with perfect green or a fabulous roast, we could all enjoy coffee easily but it doesn't come bottled like wine so we have to put in a little more effort when we get the coffee home. That's where the classes will be focused. New sessions begin after February 9th so stay tuned.

Thursday, January 22, 2009

NERBC

Nik is getting ready, another practice session today, for competition. We are putting together the support to get him in a good position to deal with his first venture into competition. We are doing our best to give him the worst so when he gets on stage, it will be a bit easier.

Our friends at A&E Roasters may be sending representatives and I think there are more entries we aren't aware of going this year but we will have to wait until the day of competition. barismo may be supporting one more local barista but more on that when it's firm as we have to keep it under wraps because it involves a new account. Simon's is confirmed to not have any competitors and it remains to be seen if other cafes like bloc 11 are going to respond to the influx of area barista this year(yes, I know they read and that's why I asked the question). Even 1369 will be fielding a few competitors so I wonder what the reasons not to show up are?

Competitions are something strange to behold. A stage show you only can experience by competing. On the outside, it looks much more mundane than the boiler it feels like during your fifteen minutes. It may not be for the purists who want to sit around and cup coffee all day, but I will tell you it takes mettle to get up there and I respect those who do. This year, it's good to be new as all the old faces seem to be out f the competition mix this time around. I think that's a good thing because what the competitions need is fresh new faces.

Having been in both the latte art contest and a last minute invite to the USBC a few years ago, I don't revel in competing. The pressure you can put on yourself is intense but worth every bit of stress. Of course, I wasn't saying this after the first round of the USBC, I was cursing the very existence of the thing praying not to make it to the next round. It was afterward, the lessons I learned, and the simple experience of putting myself out there to be judged that I saw a different angle of what it was to compete. You grow up a bit as a professional and that's a good thing. So many of the cafes in our area suffer one simple problem, insulation. They have no larger view than their shop vs another shop down the street set up as some kind of straw man to beat down. A simple illustration of this fact is that some longtime successful cafe owners have finally discovered that single origin and estate coffees do exist.

We all talk about how serious we are about coffee, but the good cafes will find a way of proving it. It might be the mix of coffees served or the flare in serving them, it might be on the competition stage, and it could be by pressing the issue and creating a new coffee bar concept in your region. More on that last teaser soon...