company - education - coffee
Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Saturday, October 22, 2011

Interview with our green buyer


Silas Moulton is a certified Q-Grader and the main organizer of the direct sourcing program for coffees and tea at barismo.  Please enjoy this interview with Silas completed by Tim Borrego.  Please welcome Tim to our contributor list on the barismo blog. 
-Jaime


I sat down with Silas, just as everything was winding down at 169 Mass Ave in Arlington, about a quarter till close. He was dialing in shots, trying to get a good taste of a new espresso in our line-up when we started. "Tell me about the first time you met Jaime" I asked.
"I was working at Peet's Coffee at the time and had just gotten back from Central America." Silas began, "I saw an article in the Boston Globe talking about east coast coffee shops that were pioneering good coffee and I didn't believe it was actually true." He specified what article he was talking about, "The one with the photo of Jaime looking really angry smelling some coffee." He laughed to himself, his shoulders shrugging three times in rhythm. "I walked into Simon's to check it out for myself and there he was, behind the counter, so I ordered an espresso." And? "I was blown away at how not mediocre it was, I mean it was sweet and just, you know, tasted good."

Wednesday, July 09, 2008

Jamin Haddox @ Cafe Imports

The following is an interview with Jamin Haddox of Cafe Imports. This flows from conversations in early November 07. It's good that the questions asked then are still so pertinent. Jamin's boss has a scathing article on storage/transport bagging methods for green coffees in the recent issue of Roast Magazine that is worth a read. His opinion's on freezing are worth noting as they break with notable wavers on the subject. We will follow up this green storage focus with a post of our own trip to Guatemala and the success barismo has had in this area with the invaluable Mr. Martinez which addresses the last answer Jamin provided in this interview.

barismo: What is your role with Cafe imports and how long have you been with the company?


Jamin: I'm the Quality Control Manager for Café Imports. I'm in charge of the cupping lab, and am responsible for roasting, cupping, grading, and all other quality-related issues. I've been with Café Imports since September of 2006.

barismo: We talk a lot about preservation of coffee but it's a very complex topic.
What factors affect fading/aging/decay and what factors are qualified as contamination?

Jamin: It is very complex. At Café Imports, we've designed some basic experiments to help us learn and understand in more detail what these factors are. Let me point out that I'm not a scientist, but am learning, slowly, what some of these factors may be. A lot of things can cause coffee to age, including its own respiratory processes as it sits after processing. Free moisture and water activity play a key factor in coffee flavor deterioration. Water activity is a way to describe water's specific energy, which can be explained in simpler terms as how stable the free moisture is inside the coffee. Put another way, water activity can describe how willing water is to enter or leave the bean. Water bonds readily to volatile chemicals in coffee, many of which are responsible for coffee's unique flavors and positive cup attributes. So water in coffee can act like a transport mechanism, carrying materials either in or out of the bean. Once volatiles are transported to the surface of the bean, they are oxidized or evaporate, and you can never recover that loss. Eventually all desirable compounds are lost or transformed, leaving mainly the cellulose structure of the bean. Many call this "baggy" or "wet cardboard", which is essentially, all that's left.

We don't consider oldish flavors in a past crop coffee to be contamination or defect, but rather an expected and accepted part of coffee "fading" in un-protected jute. However, in a new crop coffee, we would never accept a coffee that exhibited signs of oldishness or "baggy" jute flavors.

As far as contamination is concerned, there are a lot of weird flavors that can end up in coffee. We recently cupped an incredibly floral central American coffee, and learned that somehow handsoap had been spilled on the bag prior to shipment and the artificial fragrance had leeched through the plastic sample bag and into the coffee. This fragrance survived the roast and ended up in the cup. Coffee is hygroscopic and will soak up almost anything placed next to it and store this contamination mainly in its fats. Some countries treat jute with a petroleum-based preservative which imparts a fumy, menthol and diesel flavor to the cup. Many times, the first indication of contamination can be detected from simply smelling the green beans prior to roasting.

We want to find ways to preserve coffee's nuance and delicate flavors. Coffee that's only 3 months off the tree should still taste fresh and vibrant, but many times this is not the case. Coffee is easily damaged by fluctuation in temperature and humidity, and can suffer considerable loss of quality during transport from origin to its destination alone. This is so common in the industry, that many cuppers (including myself at times) fail to recognize it in the cup. Most coffee shops would never accept stale pastries from their baker, yet they sell old coffee (green as well as roasted) all the time. The question that we're interested in exploring is how to minimize fading in green coffee in a realistic and sustainable way. What are the ideal storage conditions for green and how much fading naturally occurs under ideal storage conditions verses how much do we enforce and expedite because of careless practices and lack of good information?

barismo: Moisture appears the biggest problem in green, can you detail some byproducts of moisture problems?

Jamin: Mold growth is probably the biggest problem. Mold growth can occur in green coffee when water activity in the bean is at favorable levels to support mold growth. Mold growth can lead to Orchratoxin contamination in green coffee. This is regulated quite heavily in Europe and other countries around the world (though not in the US), since Ochratoxin A is a mycotoxin that has been shown to cause renal toxicity and liver and kidney cancer. Most studies I've seen involving mold and roasted coffee, however, refer to the fate of Ochratoxin A during further processing (roasting, brewing, etc.).

Other problems include flavor taints, or loss of flavor, as described earlier. Mold is a terrible thing to taste in coffee.

barismo: We have focused a lot on defects (not taints) on the small scale and have actually noted increases in pales, molds, and other discolorations as coffees age, can you elaborate on this phenomena and what roasters can do to slow or stop this once coffees are to be warehoused?

Jamin: Coffee that is improperly dried at origin can exhibit these characteristics. Also, coffee that is stored in high humidity can mold and change color. Certain coffees from Indonesia are shipped with very high initial moisture. These coffees are less stable and can break down, discolor, or mold more readily than properly dried coffee. They are also more susceptible to insect damage. Coffee that has been exposed to extremes in temperature and humidity, especially large fluctuations, can also exhibit these traits.

barismo: Can you detail the hermetic grain tent (GrainPro)at origin idea?

Jamin: I can offer a brief explanation. Storing coffee at origin can be challenging because of infrastructure and lack of adequate storage conditions. GrainPro, Inc. is a company that manufactures products mainly for the seed industry and has a product for preserving food sources such as grain and seed in countries of origin, mainly in the third world. They've developed a tent or "cocoon" for controlling temperature and humidity for storage of bulk coffee at origin. Coffee in parchment is placed into shipping container-sized cocoons that are designed much like a Hazmat suit with special zippers and a layer of nearly-impermeable plastic. These can be set up outdoors with a refractive tarp for shade and seal hermetically to keep pests and other maladies at bay. An interesting side effect of hermetically sealing coffee, however, is that the natural respiration of the coffee actually flushes the chamber with CO2, creating an almost ideal environment for coffee storage while killing insects and molds. Studies have been undertaken that show almost no decrease in cup quality or moisture content of coffee stored this way for 9 months.

barismo: Freezing is a controversial topic. Can you detail current investigations into freezing, flash freezing, and related thawing issues?

Jamin: Freezing is controversial, and I don't have enough direct experience to feel comfortable commenting on this.

barismo: What are the issues we face economically and customs related in supplanting jute as a packing material?

Jamin: Jute has some great things going for it: It's cheap, and relative to other man-made products, especially petroleum based plastics, it is environmentally friendly. The drawback is that it provides almost no protection from environmental conditions that are detrimental to coffee quality. Coffee is largely a cost-driven economy, with few willing to compete on quality. Like anything, there must be a desire within the market for emerging storage technologies, and a willingness to embrace the pricing changes that this would certainly demand, before this will be explored seriously by those able to provide it.

Friday, May 04, 2007

Roaster Profile: Simon Hsieh

Simon Hsieh is a coffee roaster, author, translator, and gourmet columnist in Taiwan. We took notice of Mr. Hsieh after Ben C. met him in recent travels. Ben brought his coffees back for us to sample and it left a lasting impression on us. We at Barismo decided an interview would offer us a chance to learn more about Mr. Hsieh and his visionary approach to coffee quality.


Tell me a little bit about yourself.


Hi, I'm Simon Hsieh, a Taiwanese coffee book writer and the Chinese version translator of Ken Davids' Home Coffee Roasting. I started as a home roaster in 1999. Due to my passion for a better cup of coffee, I decided to step deeper into the coffee industry in Taiwan.

Since then, I have been working on improving quality in the Taiwanese market. I truely hope that every cup served can have better quality rather than just commodity grade. To achieve this, I devoted myself to take part in many tasting & brewing events in places all over Taiwan, exemplifying the true tastes of good coffees.

What is your roasting philosophy?


My goal is the "true tastes in good coffees". I roast most of the good single origin coffees in a light to medium roast style to preserve as much varietal/origin characteristics as possible. I believe every good S.O. has something more exciting when they are less costumed with roast flavors; that is to say, they can express themselves well enough in the lighter stages of roasts. That's why they cost so much, isn't it?

Even though I personally prefer the light to medium roast style, it doesn't mean that I can't do well with the darker roasts. Whatever the roast style I do, I do it to achieve a balanced "sweet/fruity/complex" profile. But the most important thing is, I always want to optimize the aroma for every coffee.

Where did the concept of "zero-defect" coffee come from? And what do you seek to accomplish with it?


The "zero defect" concept just appeared to me when I got my first delivery of green coffees as a home roaster. I can still recall that package of green coffees which consisted of a Peru Norte, a Sumatra Gr.1, a Costa Rica La Minita, and a Kenya AA Auction Lot. When I opened the bags, I felt so happy to smell the fresh greens until the Sumatra was opened. I thought to myself 'ughhh.... I wonder how it would look by how it smelled.'

Then I looked further into the Sumatra greens and found so many disgusting moldy and black beans inside. I wondered, 'Am I gonna get sick if I drink the coffee made from those moldy greens?' It's horrible, at least to me, so I started my "sorting journey" with this Sumatra. That gave me a great shock after I rejected almost 50% of those eye-offenders in the Sumatra. What the hell had I drunk before I did this?! As I dug further into other bags, I also found some unbelievable percentage of defects in those green coffees. These were purchased from a famous US specialty green coffee retailer and all were so-called 'specialty grade' coffees. From that day on, I haven't believed the 0 defect/300 gram descriptions anymore. Whatever I get, I sort before I roast. At first it was just to make myself feel easier to drink a cup from clean greens; but soon I found that the cup was improved remarkably due to the sorting. This has driven me to the unremitting "sorting movement".

Since I was alone in this practice, I felt the need to address this injustice. I then decided to introduce the concept of "Zero Defect Coffees" to deliver a more direct message for people and my roasting business started (4-Arts Zero Defects Coffees).

You might be confused by the industry-wide sayings that you can get a better cup if you buy the "specialty grade coffees" and use the fancy equipment. Yes, better equipment is an important element for a good cup of coffee and specialty grade coffees are indeed better than the commodity grade ones. But, what does the word "specialty" really mean? Obviously the current definition for "specialty" isn't quite special enough for me.

IMHO, a good coffee can never be good enough if there is a great deal of defects still in it. Even a pricey Jamaican Blue Mtn. No.1 has up to a 30% rejection rate. If pricey coffees are so bad and you are willing to pay that much for it, why not get a cleaner one? If you really care about quality, then the defects in the coffee shouldn't be ignored. It should be of equal emphasis in determining the cup quality. For this reason, I choose premium greens to sort and sell the roasted products in hope to draw people's attention to the subject that I'm selling "defect free" coffee concept rather than just "specialty" coffee.

What are some of your favorite coffee in the past?

I especially love the "aroma bombs"--to be specific, the Kenya AA's, Ethiopian Yirgacheffe, Panama Hacienda La Esmeralda Gesha and Hawaiian Kona. If I need to take price into account, I would choose the Kenya AA's because I can get the most pleasure while spending the least.

What is the biggest challenge you face in your job now?

The biggest challenge for me is still the mainstream Taiwanese coffee drinkers' tastebuds. For most older generation coffee drinkers, they still regard coffee as a "bitter and smokey beverage" and cannot accept any acidity in the cup. Those older generation drinkers affect their children directly in their impressions of coffee. So we always need to face people with the "bitterness" issue first. It's painful but I know it's inevitable. If I want to convince more people to appreciate how good coffee can taste, I need to tell them early in their coffee experiences every time. There are no other ways to achieve this goal.

So, I just keep telling and showing people. People will realize after many experiences of comparing and contrasting different coffees. Some will come back eventually and tell me, "ohh...now I know how good coffees should taste like."

-Simon Hsieh

Monday, December 04, 2006

Barista Interview: Jason Haeger

Jason Haeger is a barista and serious coffee afficianado living in Lubbock, TX. He is available for barista training and events through his blog or email him (jason.haeger (@) gmail.com).
After Jason's Latte Art class at the recent barista jam held in San Antonio, TX, we decided to take some time to get Jason's perspective on coffee.



Decorated Cappuccino - Photo by Jason Haeger

Barismo: What is it like to get in front of your peers and teach?

Jason: It really depends. When I know enough about the audience to customize an outline for that group or person specifically, I can stick to a plan and just work through it. It's not impossible to ignore butterflies in those situations. It's the situations where I have to improvise from the start that are really nerve racking. The biggest fear is of being unprepared, and that people will walk away with nothing. It's reassuring when you know you were actually able to give something. Then again, you can't please all of the people all of the time, but that's still a foreign concept in practice.

Barismo: You live in Lubbock, which is not exactly the hub of the coffee universe. How do you keep inspired to learn more and keep interested?

Jason: Honestly, I can't ever remember a time when I WASN'T inspired to learn more. I've been fascinated with coffee since I was a little kid, but never devoted much effort to it until not too long ago. It's very easy to stay motivated to push for quality and spread the "gospel" of good coffee when you're in a place that doesn't seem to appreciate quality in much of anything in the way of food or drink. That's not to say there aren't pockets of us here, but for the most part, we're definitely in the minority.


Pulling Brown Espresso - Photo by Jason Haeger

Barismo: Does being largely self taught through print and online sources help you have a different perspective on the industry?

Jason: I wouldn't even know. This is the only perspective I have ever had. I have never really received any formal training. I have never been served a great espresso. I have poured art on more lattes and cappuccinos than I care to count, but I have never myself been served a drink adorned with a rosetta. I guess I could say that it has helped me avoid the place where I become satisfied with "good enough". I have never experienced a situation where I physically saw a benchmark to reach. I have never said to myself, "once I can reach ________'s level, I'll be satisfied". I have no reference to where I am now from where I was when I began. If that's a different perspective, then I guess you have your answer. Another aspect is that everything I know has been a direct result of reading, and then going and practicing through trial and error. I've never had a coach to tell me to tweak part of my technique a certain way to achieve better results. It's always just been me, typed posts and articles, and my taste buds to guide my progress. I think it's taken me a lot longer than it could have if I had been trained by a proper coach.

Barismo: What is the role of a barista in using the variables they control?

Jason: Is not the role to deliver the absolute best product they can within the limitations of the situation? Aside from the obvious, the role is also to help the customers along in their discovery and journey through the world of coffee. Of course, not every customer wants to delve into it that far, but for those who do, the barista should help guide them, and match their tastes with coffees. Not all variables are grind size, time, volume, and so on. Other variables are social in nature. I think it's important to be able to match a customer who has never stepped foot into the door before to their future "the regular" in less than a minute. Much of that process is a banter that much resembles 20 Questions, but if you nail it, you've almost landed the customer for life. Developing the relationship between the business, and not necessarily the barista him/herself, and the customer is vitally important.



Photo: Jason Haeger


Barismo: What role does flavor play in your philosophy of coffee?

Jason: Flavor is in the top 2 reasons for drinking coffee in the first place, for me. The second being that coffee serves as a bit of a comfort item. The third and more physical reason being the stimulating effect. The only thing that could keep such an ancient tradition interesting is variety. The only real variety is to be found in the flavors that develop from the agricultural part of the spectrum. To love anything is to take it at face value, and embrace it. How could I call myself a coffee lover if I did not strive to find the true flavor identity of a coffee? At this level, however, the quality of the seed becomes quite evident, and the flavor reflects this quality in an either positive or negative light. This leads to a push for inherent quality in the coffee seed from its very beginning: on the tree. Every living thing will have a long-term response to the situations it has been through. The better the upbringing, the better the fruits of the labor. This is common sense, and it seems our industry is just beginning to really understand that. And what is the purpose of all of this care? The consumption and enjoyment of the second most traded product in the world. We still have no idea how far this notion of quality can go, and the flavors we're experiencing as a result of this movement have been astounding. It's the result of a job well done, and I'm all about it.