Barismo, the group.
Barismo started as a personal blog.
A lazy and unorganized attempt at some kind of introspection while exploring coffee. The title itself barismo was a joke about being too barista oriented. In essence, barista + machismo = barismo. Ex: If you couldn't pull the shot, you lacked the barismo to do it. It was an adjective we were throwing around in a silly manner to express our coffee quotient as if it were some spiritual mana that was the base of our shot pulling abilities. The irony is that it came to mean a lot more to us in time.
Now we can easily say it is our word defining our expression that the end of the quality loop is the passionate barista. This is Barismo. The educated flavor focused barista. A bit sommolier, a bit techie, and a bit sales person. It applies to tea and coffee in the same manner. We approach the cafe as no longer a hangout or study hall but a place to have a culinary experience that is focused on the flavors in the cup.