Thursday, October 20, 2016
Hot draft of a Thai coffee we brewed with @beanspirecoffee. Thailand is a producing country with a lot of potential but also several problems to overcome in the near term. Storage of green, processing, and varietals to name a few. The biggest problem will be one of brand. As Thai coffee improves, it will face a perception bias. Many roasters will simply write it off because they will lump it in with other asian coffees. That means lower price offers and often a basic unwillingness to sample them. We are betting that over the next few years companies like beanspire will overcome many of the hurdles to get better. Expect more info on that this winter.
Posted by Jaime van Schyndel at 5:15 PM