company - education - coffee

Sunday, July 04, 2010

Notes for July 4th

We've carried over a trend for labels where we make small redesigns to the style as new crops arrive. Last year, the labels were featuring country outlines where as this year we are moving to solid country outlines and changing how we display the brew information.

A first peek at the new labels comes with the El Llano microlot (soon to be followed by three more Costa Rica offerings). We will also be adding a lot of the information and photos we have collected about our farms to a large info sheet. We are a bit timid about overdoing the labels and losing the clean look though so they won't change much. The problem I find with our style of label and the transparency of it is that it gets imitated a lot nowadays. In September, we will have been open for 2 years. Not a lot of time but we have had the same wine inspired labels since the beginning. Listing blend contents and percentages for the espresso and giving as much pertinent info as we can about each single origin coffee (including the most rare item, how it was packaged in transport from origin). In part, it would be interesting to develop our own standard for seasonality relevant to the method of packaging for marketing purposes but our goals internally don't fit with that kind of approach.

The next few weeks should see the arrival of our Guatemalan offerings. Even with a bad year for output and many farms oversold, we were still able to get the two core farms we wanted to work with. Sadly two more will have to wait until next year. By the end of the month or early next month, we have two Kenyas arriving. We had some trouble arranging these coffees due to a bad year for output but we have found two very solid coffees, one of which is exclusive to us (coined by a friend as a pico- lot) and should be a star in the lineup for those who love fruit. The other problem because of the low production is that the costs are very high this year for Kenyan coffees. We struggled to find the best coffee we could that would match up to the inflated prices and we are lucky the work has paid off. More El Salvador is on the way and Ethiopian coffees are still to come.

We will reopen tomorrow, enjoy the holiday!