Friday, October 23, 2009
Label changes and new SOMA
Soma espresso is back out again with a new base. Our new Guatemala, La Trinidad, will work as the base for this blend in the foreseeable future. Armando Melgar's Finca la Trinidad is a coffee that has deep base notes and provides a round body for the sparkle of the Kenya component. We will be producing SOMA in editions with each of our Kenyas featured in this blend. We will start with the last of our Kenya Kiandu and then move over to Kiamabara followed by Kieni.
With the new espresso, we decided to do an art label and have some fun. SOMA will switch back and forth between an art label on the front with the classic label on the back to the classic label on front with more brewing and quality preserving information on the back. We are moving towards adding brewing tips, storage tips, and more detailed information about the coffees in finer print on back labels.
Keep an eye out for it in the next few weeks.
Posted by Jaime van Schyndel at 3:49 PM