company - education - coffee

Friday, April 24, 2009

Get the coffee right

We have been very conservative with our approach as new business owners. We took our time and have been careful, not gotten greedy or tried to force things to happen. We consolidated where we were at and waited until we felt our roasts were very consistent and of a level we felt comfortable with every week. Getting enough roasts under your belt that you fear no coffee is a great thing.

It seems to be that we are ready for the next stage (or stages rather). This weekend, the bar will get finished or pretty close to it. It will need a paint job and some shelving work but that will happen sooner than later. Shortly after, our hours of operation will firm up to reflect what we are. What we were was a wholesale roaster who happened to be open to the public during limited hours. We are now about to become a kiosk that will represent our coffees and tie together a few important items. Syphon, v60 pour overs, and espresso. No air pots, nothing but fresh brewed coffee.

To show what your coffee is, you either need competent representation (we have had that so far) or internal representation. We want to showcase a lot of brew methods and spend our time focused on the resulting cups at the shop and change the dialogue.

We came from an outside view of the dangers of rapid growth well beyond the ability to have effective quality controls. It was like watching an evolution where a multitude of compromises led to coffee in bins, black label blends, pre ground, hidden roast dates, and almost every single pitfall short of flavorings known to quality roasting. There was no feedback loop with accounts as to the results, no training, and very simply put, no barismo.

Our approach is going to be a direct response to those lessons which were taught indirectly. We are going to focus on training, focus on methodology, and most importantly taste. This is a mission statement in itself of making sure our coffees are executed at every step as well as we can influence it.

There is a time when the realization comes that you are surrounded and supported by an amazing group of people and the mix just needs to be fitted together in the right way. For that, we will be adding some new members to our family in different roles over the next few weeks. There have been more than a few phone calls in the last few days made to reach out and find the right mix.

I want to say thanks for all those who have supported us through the changes and see the potential in our style of coffee. To those who have hung around and been there at tastings, chipping in a thanks, or have been spreading the word, we appreciate it.

The kiosk is on the way. See you there soon barista.