company - education - coffee

Thursday, May 07, 2009

Noting the name

I had a funny conversation today about our blends and labels which got me thinking I should update some bits on the blends around town right now.

Syphon Saturdays are a new thing at Hi Rise on Brattle St. I hear it's finally starting to get a little more headway and we hope people will go out and give it a push forward. Weather permitting, the patio will be a nice place to enjoy a beautiful Syphon experience this weekend. They have classic Linnaean St. named after the first place I lived by when I moved to Cambridge.

Taste has a batch of Soma right now on bar. For those of you wondering about the name, it has little to do with Brave New World, Nectar of the Gods, a song reference, or anything quite that complex beyond the simple etymology of a word. While reading up on the term, I noticed a bit that stated the word is derived from an Indo-Iranian root *sav- (Sanskrit sav-) "to press" and thought it too funny to pass up given all the alternative meanings and the misdirection it would provide.

On other espresso naming fronts, Simon's has this new blend reverting to an old name called 'You're Beautiful'. When Simon took over the shop from Hollywood Espresso, his visiting friends did a bit of art in several places around the cafe. One was a mirror placement that had Simon's face and the phrase'You're Beautiful' placed there. A delightfully cheeky statement that I was always fond of.

I wish naming was more complex or thought out but the components change and new names are defined by the coffees and profiles therein. Rather than trying to define a blend as a brand, we are going to have fun with it. Espresso is espresso and we aren't trying to rebrand a blend of coffees with an umbrella term for 'our espresso.' Keep it simple and rough, function over form. We are going to roast through a lot of coffees this year and there will be a ton of pairings to keep our barismo espressophiles satiated regardless of the identifier on the bag.