company - education - coffee

Wednesday, April 10, 2013

Origin Week: following from seed to cup

Do not miss out on the final leg of our journey as we feature the following folks on Thursday and Friday at Dwelltime. Be sure to pick up your tickets for these events to reserve your spot!

For those of you who had a chance to make it to the first two events of Origin Week, you had the rare opportunity to literally shake the hands that planted your coffee. This is the first step in a long chain of actors who work to bring you the coffee you enjoy each day.

On Tuesday, we heard from Gustavo Alfaro owner of Hacienda Santa Rosa talking about his long term approach to raising the level of quality as a way to sustain the farm economically. Adding value he argues is the only way to stay ahead of rising wages and other changing social factors. Gustavo says he was lucky enough to come into managing the farm at a time when specialty coffee was offering him this window of opportunity, a market for higher quality coffee sold at higher prices.

On Wednesday we had a chance to hear from Luis Pedro from Bella Vista Mill. Luis operates a quality mill in Guatemala which give him the opportunity to interact with hundreds of small farmers from the local area. With his background in Agronomy and his interest in the specialty market, Luis has the ability to impart to other farmers the great opportunity that they have with the specialty coffee market when there is a focus on improving quality. Luis happens to manage one of the farms that barismo customers have really come to love, El Bosque. Luis was able to share with those who made it to the event the improvements in quality that have taken place over the last few years at El Bosque and some of the changes to come.

One of our attendees said she has been telling all of her friends that this is Coffee University week! Another attendee on Tuesday noted the linear line up of events as well. We started Origin Week with a farm owner (Gustavo), then moved on to a mill owner / farm manager (Luis), the next events feature exporters from Costa Rica and Colombia as well as an Importer. Finally on Friday we take on the big picture event: the intersection of specialty coffee and large markets with our guests from GeoCertify and the Ethiopia Commodity Exchange.

Don't miss your change to catch the rest of the highly educational and engaging Origin Week with barismo! Get your free tickets now: