company - education - coffee

Sunday, April 07, 2013

Guatemala Producers, Tuesday and Wednesday

The first guests that we will have for Origin Week are from Guatemala. Gustavo Alfaro will be at dwelltime on Tuesday, and Luis Pedro will be at Simon's Too on Wednesday. Reserve your free tickets now!

When I first met Gustavo Alfaro I remember that he was very engaging and soon we had arranged a visit to his farm Hacienda Santa Rosa Alfaro. I spent a good amount of time walking the farm and hiking up to the highest lot where the Buena Esperanza grows at 1,900 meters elevation. I learned quickly that Gustavo was interested in making long term investments into the farm to improve coffee quality, quality of life for workers, and over all presentation of Hacienda Santa Rosa Alfaro. During that visit, I was able to meet the artist Rudy Cotton who was visiting the farm to find inspiration for the mural that he is commissioned to complete in one of the main buildings at HSA for Gustavo. Rudy and Gustavo met as students at the University of Guatemala and have stayed friends over the years. This collaboration is an example of the vision that Gustavo has for his farm. Other farmers ask him why he would spend any effort putting art on his farm, Gustavo wants to inspire pride into his workers and make a good impression on those who visit his farm. You will hear from Gustavo about this mural project and about this year's HSA coffees when you attend the first Origin Week event this Tuesday, April 9th, 6-8pm at Voltage Coffee & Art. Reserve your free ticket here.

Barismo has worked with Luis Pedro for about as long as we have been roasting. I had the opportunity to Visit Bella Vista Mill in Guatemala last year and see the shear amount of hard work that goes into the many farms and lots that Luis handles. Luis Pedro has been working tirelessly for years to impart to other producers in Guatemala that there is a market that puts a premium on quality grown, picked, and processed coffees. Luis now has an opportunity to connect a bit more with you the end customer to give you first hand information about these efforts. This is also a chance for so many of the baristas who work with coffees from Bella Vista to share their appreciation and give their feed back to Luis in this Direct Trade conversation. We like to explain Direct Trade as a transparent conversation about quality, it doesn't get any more transparent than this. Mark your calendars Wednesday April 10th, 5-7pm at Simon's Too. Reserve your free ticket here.