company - education - coffee

Thursday, November 29, 2007

Post Thanksgiving resolutions

I have finally recovered from all my post thanksgiving hustle. Having moved from Porter Sq. down to Inman Sq., I now have a lot more to explore in terms of restaurants and shopping. This has nothing to do with coffee but it explains why we have been quiet lately.

The recent event was really eye opening for me. I was proud of Kaminsky getting up there and pitching to the crowd as much as of Ben who was able to keep the brews coming. I think it really was refreshing while at the same time quite exhausting. The point was, it showed how our group can really get the point across when we bear down and focus. With that thought, we are going to do a lot more local and community focused events in the future. The demand is high and I lucky the opportunities exist here in Cambridge to have such forward thinking events about coffee.

We need some time to get set up with all our other current projects but we'll let you know through the site, so add it to your feed reader and get in line!

We are thinking of basic brewing classes, defects, roasting errors, coffee aging, and other events to hit home what quality is. Without a core of educated consumers, shop owners will never move to serve better coffees or upgrade training/equipment to match. Everything starts with a demand fortruly great coffee.