company - education - coffee

Sunday, November 04, 2007

Go with the flow...

I hate plastic.

It's a coffee shop and yet you have this one problem that keeps getting worse and worse... the credit card transaction. There's nothing worse than a line full of people to the door and somebody pulls out a card for the $2 cup of coffee. People in the line groan and the person at the register swipes, swipes, swipes.... dialing.... dialing... printing... signatures... copies... ugh! Add to that the fees and a percent of every transaction, it really slows you down and really cuts your profitability.

The irony is the slick marketing campaigns bombarding people nowadays to 'use the card' because cash slows you down. So many customers still present the plastic with 'sorry' but one would wonder why cafes still accept credit cards?

Anyone who has ever worked behind the counter of a coffee bar knows two things:

The card slows down the line.
More cash equals better tips, more plastic equals less tips...