company - education - coffee

Sunday, September 23, 2007

Sweet Yirgacheffe

I had a pretty solid cup of Yirg today. Teramed from Idido for those in the know. It was interesting because the hot cup had a few issues and the brewer was possibly set to over extract a bit but the cup was still great. Juicy candied sweet as it cooled. The acidity was toned and a brown sugar caramel note just jumped from the cup. I grabbed it in a to-go cup and was surprised by the syrupy floral coming from the cup. Hint of lime and honeysuckle flowers.

Moments like that are what it's really about for me. Sitting in a car quietly sipping a coffee simply in awe wondering what the heck happened to create that cup in that instance. I have a lot of things circling me right now, projects up in the air and big ventures about to begin but it's great to simply remind myself what I want to work towards. When a consumer can sit and have that same moment like that, that's when I will have succeeded. It's not about outdoing the next guy or being right, it's about presenting that unique taste experience.