I had a pretty solid cup of Yirg today. Teramed from Idido for those in the know. It was interesting because the hot cup had a few issues and the brewer was possibly set to over extract a bit but the cup was still great. Juicy candied sweet as it cooled. The acidity was toned and a brown sugar caramel note just jumped from the cup. I grabbed it in a to-go cup and was surprised by the syrupy floral coming from the cup. Hint of lime and honeysuckle flowers.
Moments like that are what it's really about for me. Sitting in a car quietly sipping a coffee simply in awe wondering what the heck happened to create that cup in that instance. I have a lot of things circling me right now, projects up in the air and big ventures about to begin but it's great to simply remind myself what I want to work towards. When a consumer can sit and have that same moment like that, that's when I will have succeeded. It's not about outdoing the next guy or being right, it's about presenting that unique taste experience.
updates and notes from the founder of barismo coffee roasters in Arlington/Cambridge, MA.
