company - education - coffee

Monday, August 13, 2007

$15 per 8-oz cup ($135 per half pound in bean form)

$265/lb for this?

Bloggle makes note of Panama La Esmeralda getting Vancouver press for it's uber expensive cup price. We over at barismo have long been trying to underplay the hype for many reasons but it's time to lay a few thoughts/questions on this coffee:

-If you bought it at $130/lb from the auction, were you buying it for quality or for the bragging rights of purchasing this years most expensive coffee?
-It's a hard coffee to roast correctly. If I were a consumer, would I be dropping $15/8oz cup on a coffee like this? From which one of the purchasing roaster's would I most likely get my money's worth? In what brew method?
-I have green from the non-auction lot and sampled roasts by others of this non-auction lot. For me, this coffee seems to be an aberration but does that aberration earn the price?
-I won't get all high and mighty casting down who should buy or what price it should be. I don't really care that much. I will say, I am happy these companies forked the cash for this coffee and set a new precedent in high prices. I could very easily drink this coffee every day, that said though, I personally wouldn't buy it at that price from a single one of them.