company - education - coffee - tea - equipment

Monday, April 02, 2012

Globe piece on 11 shops in metro

The Boston Globe's Kathleen Pierce covered the specialty drinks of 11 shops in the metro.  An interesting insight into our community through the view of signature beverages.  It was however unfortunately titled '
11 coffee shops that put Boston on the map'.  Probably an editorial decision but not the tact of the article nor accurate.

The article is a nice plug for several spaces in the metro and could constitute a fun cafe crawl.  If we were doing a list of the coffee spots that put Boston on the map, it would be a shorter list for sure starting with Simon's and Diesel (for different reasons) but after that most of the shops we'd mention are definitely in the last three years.

The point I'd love to add to the article or at least express due to the title is that our coffee community has existed for a long time and has been building steam slowly against what had been a lot of resistance from shop owners/roasters.  Our coffee community and this new culture did not suddenly come into existence with the influx of a few national roasters and the posturing they've brought.  It has been viral.  An insistent pushing and prodding from the ground up by those at the front line.  It has been barista driven more than shop owner/roaster driven so far, though we are working as a roaster to support that change as much as possible.  Over the last 4 years as a company, we are proud of the influence we've had but realistic that what has happened is due in large part to our counterparts serving up the coffee.  Humbling to look back and see the  changes that have happened but also exciting to look forward.