company - education - coffee

Wednesday, November 26, 2008

No Flash, Thank You Very Much

I am not a self promoter. I will not have a big photo poster of myself up on the wall in a cafe. I will never be associated with marketing blitzes or advertising eyed at reshaping the message. I will not try to trade mark quality terms or have slick websites geared at shaping the view of quality so it fits comfortably into our business model.

This is something I have heard recently from several clients. A surprise in our approach. We don't make it about us. We do our best to make it about the coffee, the preparation, and the resulting cup at every step.

I think it shows up best with our labels. The simplicity of which took a long time to achieve. A lot of back and forth about style points and functionality resulted in something I am very happy with. A sparse but very transparent label. Short on the slick stuff yet heavy on content and still clean.

Before I pat myself on the back for being all spartan, there is a direction to this post.

I want to say thanks for all the support we have received in the last two months. Nay, thanks for the time and energy so many have put behind me over the last few years. The faith, the support, and the respect. I don't have time to name all the people who have actively gone out of their way to promote me and barismo, but thank you. When someone goes out of their way to contact a media org, write a positive review, or simply tell a friend how serious we are, that means everything to us.

I want to thank the guy who has been pulling shots of Kiandu for putting in the word in with the Grommet. That was over the top but there have been so many like that willing to go to bat for us and I do appreciate it. It's a big part of why I want to stay in this community and continue to be active in this area.

So much of our success has been built on the support of the community and I don't overlook that. We are driven by quality, determination, and an obsessive search for that great experience but without the people to share it with, there is nothing.

Thank you for your support and have a good Holiday!